UI/UX Design Trends and Handy Guide of its Working Process

UI/UX Design Trends  and Handy Guide of its Working Process


Every year, new lists of UI/UX design trends emerge, as is the case with all trends. However, there is a reason for this. Because of oversupply, when the majority of players begin to follow a particular trend, it will surely become ineffective. So, for designers, the way out is to actually check them out from time to time in order to provide something unique to clients, while for business owners, it's a source of new ideas for product design.

We know how to apply UI/UX working process to build visually beautiful and effective digital solutions for any business, thanks to our 10+ years of experience with online and Mobile App Development. As a result, we've compiled a list of UI/UX design trends 2021, as well as potential obstacles. Make the most of UI and UX design best practises to develop strong, capable, and profitable solutions.

  • Everything is Virtual and Remote

No one could have imagined the year 2020. All remote aspects of work, from working from home to the new wave of virtual reality, were among the top design trends in 2020, and they will continue to be so in 2021 and beyond. Out of need, AR and VR have already made huge strides into healthcare, education, and art in early 2020.

While it's true that many firms have attempted and failed to make it a reality in the past, the truth is that it was never truly what we imagined it could be. The pandemic was just what humanity needed to cease viewing these technologies solely as a source of amusement.

Zoom's stock has increased by 500% in a year. It, along with comparable tools, is currently in high demand, and it appears that things will continue to grow in size in the future, leading to the establishment of full-fledged "virtual office" ecosystems. More corporate meetings will be held in virtual reality in the near future. You don't even need a headset or goggles to take part in the game.

During the last 15 years or more, the world has been going in a distant direction. The COVID virus simply accelerated it, compressing what would have taken ten years into a six-month period.

The interactive pitch deck format has been revived in the new realities. Telling about project results, a fresh idea, or presenting a design on slides through Zoom/Skype has become the norm. Alternatively, you can take a more advanced strategy. Pitch, a presenting business, raised an additional $50 million in funding last year.

On YouTube, there is also a wealth of VR entertainment. Facebook is taking virtual reality and augmented reality more seriously. There are interactive VR travel apps, three-dimensional art apps, augmented reality apps for interior design and museums, educational VR games, and more.

More and more businesses are considering how to include virtual reality and augmented reality into their digital goods. If the new VR wave takes off, we'll be in for a very exciting period for designers in the near future, with entirely new ways to promote products and services. 

  • Artificial Tools is marching towards the rescue

In general, all modern interface design and development technologies concentrate on a few key aspects:

  • Fighting against the current system 
  • Bridging the gap between designers and developers 
  • Work with design systems in a relaxed manner 
  • Online work that is both remote and collaborative.

All of the aforementioned contribute to one of the current user interface design trends: using new tools and technology to help Web designers Work more efficiently. 

For example, Adobe released an upgrade to Photoshop 22.0 in October that includes a slew of really great AI-powered features from Nvidia, including a set of picture editing capabilities dubbed "neural filters" by Adobe. Color Components and Variables In the Sketch App, there are several new features. They make maintaining colour consistency and working with components much easier. 

Figma has rushed to introduce additional capabilities for distant teams, including templates and virtual conference features, to make remote collaboration even easier. 

Machine learning-enhanced and GPU-powered image editing are included in the latest edition to the graphic editor Pixelmator.

The generative design movement is another potentially promising UX/UI trend. This is the name given to systems that can evaluate a vast amount of similar data, identify their distinguishing features and qualities, and then construct new ones using the information provided.

There are thousands of algorithm-driven design tools in UI/UX design that you can utilise in more practical ways: to create designs and advertising campaigns, to verify all possible core values of the fundamental principles, to choose visual styles, and to generate presentation demos and small design elements that have completely disappeared from the design, partly due to the popularity of simplicity, and partly due to the designers' decision to eliminate overloading themselves, to check connectivity, and so on.

In other words, chores that require a lot of time and little ingenuity. In fact, the result of the neural network settings is controlled by the creator.

  • Superior Personalization

Personalization in design is a UI/UX latest trends in which a firm or brand provides unique content and recommendations for each user depending on the information they provide, such as their date of birth, relationship status, viewing and ordering history, and so on. The major purpose of customised design is to give the user the impression that the material was made specifically for them, increasing the conversion rate, which is something that all Ecommerce website owners aspire for.

Personalization is both a user experience trend and a best practise in today's world. Google and Apple are working on personalised assistants for their ecosystems that can now recognise who is engaging with them through voice, face, or fingerprint. Interfaces will become even more customized in the future, with the ability to modify their appearance, position of items, tone, and overall behaviour in the blink of an eye.

The majority of people are unaware that AI plays a significant role in UX. Consider Spotify's tailored music recommendations. Recommendations for Youtube videos or Netflix movies. Based on their buying history, wish lists, and shopping carts, Amazon develops a personalised homepage for each of its customers.

  • Interactions with no physical contact 

Another new UI/UX trends emerged in the aftermath of the pandemic. We're talking about VUI (voice user interfaces) and air gesture control, which are two ways to interact with devices without touching them. Well before the pandemic, it was evident that voice interactions would be one of the most important UI/UX developments in the coming years (we listed voice UIs among the design trends back in 2019). Including a voice-user interface in your design can help it reach a wider audience.

You can utilise voice chatbots, for example, to allow visitors to communicate via voice commands. Virtual assistants are no exception. Many companies will develop entire speech user interfaces in the next few years.

Air gesture control is a technique that takes the numerous gesture control mechanisms that came with the introduction of touch displays to a new level. Things now work on the devices because of air motions. For example, DS Automobiles, a premium car manufacturer based in Europe, recently demonstrated their innovative contactless controls using mid-air haptic feedback and gestures, saying that the technology is three times more accurate than touchscreens.

  • Immersive 3D experiences

Users have been drawn to 3D designs for years, so it's hard to call it a new design trend, both on the web and on mobile. Designers will be even more interested in 3D components and whole 3D scenes in interfaces this year. ​​Modern front-end frameworks and libraries are able to significantly reduce page load time, allowing 3D objects to become even more detailed and larger, whereas previously the 3D elements were not diverse in practical use because they often dumped a very heavy load on user machines and were not in such high demand.

3D will only grow in popularity in 2021, especially with the growing popularity of VR and AR technology. Cool abstractions, unique angles, all of this can be done in 3D without the use of real things, which saves money when presenting a pricey automobile or an exotic residence, for example.

3D grabs attention and makes websites more interesting, causing users to spend more time on the page and lengthening their session.

  • Users adore effective motion

Users of all ages and generations like interacting with animated screens and watching interesting animated stories. You can both entice people and make things clear and informative by combining a simple design with strong and interesting-looking elements. In 2021, there will be an increasing number of animations. Both interfaces (micro animations of buttons and transitions) and huge Digital Marketing Campaigns, including 3D, now that technology appears to have matured to the point where lagging is minimal.

A static image or plain text cannot tell a brand narrative as well as a motion effect can. You can use it to offer a calming factor to even the most serious-themed websites, alleviating users' anxiety as they prepare to process enormous amounts of serious professional data. 

Micro-interactions deserve their own section. It's becoming more difficult to surprise someone with large animations these days, thus little animated bits for user encouragement are becoming more popular. They display status changes and assist users in navigating. Micro-interactions are utilised for the following purposes:

  • Color changes for various states of the app 
  • Website loading animation 
  • Transitions between pages  
  • Realistic textures and physicality

This point's title may also be something like "Trying to Get Away from the Flat." Flat design reached its pinnacle in popularity in 2012, yet it, along with minimalism, continues to influence modern UI design. At the same time, many designers, even if merely in graphics, are beginning to sense the desire for something new and creative.

Although the rule of smooth and cool gradients and flat objects is in full swing, one trend that attempts to break up the monotony is the desire to add some real-life texture to the mix.

And, while the neumorphism experiment appears to have failed (it never had many admirers from the start), many designers are turning to more concrete aesthetics that provide a more genuine sense and honesty.

Because of the lifelike textures, visitors have the feeling that they can virtually touch the objects with their hands. Customers and products feel more connected as a result of this. This trend of adding realistic textures, grains, and curves is also evident in modern UI design, and it has a lot of room for improvement in 2021. It's employed in images and multimedia, and it can appeal to the human eye while also benefiting businesses that sell furniture or cosmetics.

  • From Excellence to Originality

Many websites have been focusing on excellent design in recent years, with everything carefully thought out and accurate. Because unique design is becoming increasingly important, this tendency is expected to change in 2021. In reality, as 2020 has already demonstrated, the tendency is toward designs that appear "incomplete."

The basic idea is that designers can use similar elements, structured and presented differently, to make this incompleteness look professional and create a unique appeal. Symmetry is synonymous with classic and traditional designs in the realm of UI/UX design. This is an excellent method for streamlining a website's structure. On the other hand, all grid-based sites appear to be fairly similar. Additionally, a decline in distinctiveness has an impact on both search engine optimization and the ability to stand out among competitors.

  • Landing pages for High-Tech products

There's also a style that involves a lot of complicated layout and Video Animation Work. For tech and production-oriented websites that can't afford to lose users who get bored, an abstract portrayal of products and processes is the ideal answer. Hyper-realistic sophisticated animations, renderings, and volumetric images are among the tactics that fascinate, astonish, and captivate.

The end effect could be of varying degrees of "incredibility."

  • SVGs and Unique Visuals

In illustrations, 3D is still popular, as are 2Ds with unique angles, proportion experiments, surreal plots, and vibrant or vintage-muted colours. If minimalism prevailed in illustrations before, the grotesque style, which is based on eccentricity and a mix of the real and the unreal, is currently quite popular.

Vector graphics in the SVG (Scalable Vector Graphics) format, which employs XML to describe fundamental attributes like paths, forms, fonts, and colours, as well as more complex features, are another highlight.

When the display resolution is increased, PNGs, GIFs, and JPEGs lose their quality. As a result, you must retain a distinct file for each screen type. There is no such issue with SVGs because the vector format may be scaled up and down without losing quality. 

  • The moment of super applications has arrived

The “single purpose” apps have been the Silicon Valley model for the past 20 years. However, in China and surrounding countries, the so-called "Super applications" have become extremely popular. Nonetheless, they are almost unheard of among Western customers.

Super applications integrate many services and attempt to solve any issue that a user may have. A social network, messaging, game, dating, marketplace, money transfer, currency exchange, insurance, food delivery, taxi, hotel booking, and other features can all be included in one app. WeChat and AliPay are two of the most prominent instances of super applications in China, each of which is used by more than a billion people per month, i.e. the entire socially engaged population of the country.

To compete for users, businesses require super applications. They attempt to construct ecosystems that meet all of your demands and don't require you to leave. The more the loyalty that can be monetized, the more time a user spends in an app.

Yandex Go, the first European super app that combines characteristics of on-demand transportation and delivery, was launched last summer by Russia's largest tech giant, Yandex. To compete with local products, Amazon, Facebook, and Google all have active super app-like items in Asia.


Design is a cyclical process. Every year, new UI/UX latest trends emerge, resulting in a lot of repeats and a lot of things from the past reappearing. After all of the above, it's still worth mentioning a UI/UX design trend that will never go out of style: critical thinking and design relevance. Are you curious about how digital design has evolved throughout time? Our Smartstorez Web app development experts are ready to interact with you. Contact us to know more about the UI/UX latest trends.