How to Develop Search Engine Friendly Ecommerce Website
HOW TO DEVELOP SEARCH ENGINE FRIENDLY E-COMMERCE WEBSITE
Is your online e-commerce store optimized for search engines?
If you have a product, service, or another item to sell, search engines will assist you in locating users who are actively searching for those products/services online in an online eCommerce store. Before consumers arrive on your store page, search engines such as Google, Bing, Yahoo, and others should be aware of your online store and products, correct?
Search engines, on the other hand, do not use humans to examine your web pages; instead, they use software to send bots or crawlers to your site to index it. If crawlers can easily navigate your web pages and index them, search engines will pick the URLs of the web pages and suggest them to the user.
We offer a checklist that can help enterprises or end-users construct an SEO-friendly E-commerce website or mobile app. You can recommend your web-buddy to implement on your online shopping cart as a website owner.
Consider how much attention your business is attracting and how much market share your online e-commerce store is gaining in this competitive market! Any e-Commerce site that does not adhere to the required search engine rules will be unable to compete and flourish.
The following are the most important factors to consider while creating an online shopping cart:
HTTPS Supported: Make your website HTTPS-enabled so that users can feel safe conducting transactions on it. HTTPS-enabled websites will receive a boost from search engines. Your site's ranks will improve by 50% as a result of this.
Non-WWW & WWW: Make sure your website's other versions are all pointing to the selected URL. If you don't specify a preferred URL, search engines may assume that all other versions are copies of the original, and they may become confused as to which URL to crawl and index. If you ignore this, search engines may move your site to the sandbox. Implementing this will improve your search engine ranks by 20%.
Meta Tags: Proper Meta tag implementation, such as unique h1 to h6 titles, descriptions, and keywords, will aid search engines in understanding the pages. This has the potential to increase search traffic by 20% to 30%. Other meta tags that are essential should also be implemented.
URLs that are search engine friendly: Suggest to your site partner that he or she creates good URLs by incorporating the relevant keyword phrases; this will increase traffic by 20% to 30%.
Mobile-Friendly: Check to see if your e-commerce website is mobile and device friendly. These days, mobile devices account for 80 percent of all internet shopping. If you ignore this, you will almost certainly only gain 30% of the market share. Check your website's mobile loading speed here.
Website speed: Make sure your website takes less than 2 seconds to load. Check not only on mobile devices but also on all other devices; this will help your web store stay one step ahead of the competition.
Valuable content: Develop eCommerce website by adding optimized content to your website will help it rank higher on Google. Create material that is useful to users and encourages them to return. Follow Google's requirements and deliver quality material. It will result in a 40% boost in sales on your website.
Let us know why SEO matters a lot for Ecommerce websites.
If page one of Google sounds too complicated, here are a few SEO factors to consider:
- The first five organic results receive 68% of total traffic. That's two out of every three pages.
- 93% of all pages never receive any organic traffic from Google.
- The Click Through Rate (CTR) for the first organic results is an impressive 39%.
- CTR increases by 35% for each position higher in Google search results.
- Search Engine Optimization is considered to be more effective than Pay Per Click by 71% of marketing professionals.
BEST PRACTICES OF ECOMMERCE SEO
The SEO efforts for eCommerce websites listed below will assist digital entrepreneurs in driving more high-quality traffic to their websites and converting more leads.
Kick-start with a dynamic strategy
When you wish to drive from point A to point B, simply type the name of the destination into Google Maps, tap "Directions," and follow the directions. Otherwise, you're likely to waste a lot of time and gas driving aimlessly.
You must know where you want to be after your SEO journey. Take some time to sit down and plan out a strategy for each step of the process.
The following points should be included in your strategy to assist you to create a clear image of the plan:
- RFP collection from selected agencies and selection of SEO vendor
- Site map & website architecture design / review
- Examining technical SEO in the context of eCommerce
- For eCommerce websites, on-page SEO is essential (top pages, if too many).
- Content marketing strategy and budgets, as well as vendor evaluations
- Plan, budgets, and vendors for eCommerce link building
- Review of keywords and optimization strategy
In light of cost and schedule constraints, all of these puzzle parts must find their position. You must also know your priorities after the planning session.
Go Beyond in learning SEO
At the end of the day, you'll need to become a bit of an SEO nerd yourself for the greatest results. It may seem excessive for a major employer to know every element of the SEO trade, but the truth is that: 1. You won't know everything anyhow, and 2. This information will pay off sooner rather than later.
- Investigate the subject of SEO for an SEO-friendly eCommerce website.
- Request an SEO audit for one of your competitors now that you have a firm grasp on the fundamental principles of SEO. (If you're on a budget, look for cheap labor in groups of novices who are eager to work for the sake of improving their talents.)
- Use two eCommerce SEO checklists from two different companies to do your SEO audit.
- Look for a reputable source with a strong track record.
- Research and present references from the web that you liked in terms of search engine optimization to your chosen vendor.
Recognize the Customer Journey
You can optimize your keywords and content, choose the ideal tags, and choose the most acceptable resources for your backlinks if you know your user. That's a lot of good information about SEO for eCommerce sites.
You will be able to better address your client's pain points, resonate with them more, and improve brand loyalty without much effort if you walk in their shoes with a thoroughly compiled customer journey and user persona.
Keyword selection and usage
The title tag, description, H1, H2, product page, reviews, and blog articles all contain keywords.
Make sure you're not stuffing keywords in there; they should all make sense in context and appear 3-5 times per 1000 words.
Invest in top-quality content
Discover your most commonly clicked keywords and articles with Google Console. Continue to improve the ones that are working and those that could use a little help. Then concentrate on the high-margin items that don't work. As previously stated, 2000 words are the ideal word count for any Google page that aspires to be listed at the top of search results. Add reviews, manuals, and manufacturer explanations of fabric and materials if a product description is difficult to fit into 2000 words.
In the realm of backlinks, it's like the Wild West. However, this is the conflict that is well worth engaging in since it offers the highest rewards. You can do it the old-fashioned way, with public relations outreach. You can use the Moving Man Method, or you can use services like PRnews.io to buy connections from authoritative websites.
A process with your Social media Engagements
The impact of social media is enormous. That's something Google understands.
When the company's advertising income began to dwindle, it had to notice. But, in the end, Google is all about the people. As a result, it understands the significance of social media business page activity. It's now incorporated into the algorithms.
Maintain an active social media presence.
Even better, keep it popular.
The best-case scenario is for it to go viral.
If you enjoyed our eCommerce SEO and eCommerce web development suggestions, believe we know a thing or two about eCommerce SEO best practices, want to put your online store on SEO steroids, and need to develop an eCommerce website from the ground up in a way that allows it to quickly climb Google rankings, then...
Smartstorez specializes in custom eCommerce web development services and is a full-cycle software development business. Each website we create or improve has a well-thought-out architecture and a simple yet well-organized menu that is both users and search engine-friendly.
Inquire with us about how to get your website to the top of Google's first page.
We know how to develop eCommerce website strategically. Let's talk about it. Our proposal will pleasantly surprise you.