Planning For Festive Season Ecommerce Marketing Amidst Covid
PLANNING FOR FESTIVE SEASON E-COMMERCE MARKETING AMIDST COVID
Covid 19 has influenced many companies, forcing them to slash their expenses and concentrate on sustenance. As a result, they are searching for new, cost-efficient forms of marketing which can offer high ROI. It's also noted that consumer behavior has also changed radically. Buyers are increasingly turning to eCommerce websites for almost all of their needs. The reason for this is that there have been lengthened lockdowns, an increase in covid medical cases, travel restrictions, and a need for social distancing.
Do you think your classical eCommerce marketing strategies would succeed now that you've seen these trends? To be honest, the chances of success are limited.
During the COVID crisis, you'll need to change your marketing tactics to attract consumers and boost online sales. Many consumers are looking forward to shopping during the upcoming festival season to break up the monotony of the pandemic. Buyers want to pay less money and get a better deal on their final purchase.
Why not concentrate on providing free loyalty incentives or membership benefits? Or any other sales-boosting eCommerce marketing strategy. It appears that your eCommerce agency is smart!
Grasp the below quick tips of motivation for eCommerce digital marketing!
In April 2020, global online shopping increased by 49% over the previous year. People began to recognize the importance of online buying and selling as a result of the pandemic. While Indian online sales dropped significantly during the initial phase of the lockdown, sales picked up by the end of June and were close to pre-lockdown levels. Slowly but steadily, online sales are increasing in both the Indian and global markets.
Many retailers have planned to open an online store as a result of this. Thanks to B2C eCommerce sites, the process of building an eCommerce website has become much easier. They are commonly used by conventional brick and mortar merchants who are considering going online for the following reasons:
- The process defined is easy to use
- There is no need for codes. So, No technical knowledge is required.
- Customized themes are only used and other inbuilt features
- Complete and functional solutions for selling online
The heart of your eCommerce platform and marketing activities is eCommerce software. So, let's concentrate on developing eCommerce marketing strategies to use throughout the festive period.
INTRODUCING 7 FUNCTIONAL E-COMMERCE MARKETING STRATEGIES TO BOOST FESTIVE SEASON SALES AMIDST COVID 19
- RENOVATE YOUR PRODUCT PAGES
Start updating your pages if you sell consumer goods and want to keep up with the latest trends. Display your product pages in such a way that they appear trustworthy and useful in combating the Coronavirus threat.
Let's assume you sell personal care items such as disinfectants, detergents, sanitizers, wipes, and toiletries on your eCommerce marketing site. You should have the ability to edit their product descriptions, names, and other details in an eCommerce campaign. Take, for example,
- Our ABC detergent kills coronavirus germs and secures you in this pandemic.
- Touch-free delivery by our delivery system
- Sanitized products are also available at the lowest prices.
Just innovate your ideas and trends to keep going in this competitive marketing world.
- UPDATE PAGES USING SMARTSTOREZ B2C ECOMMERCE PLATFORM
Smartstorez gives you full control over your products list, allowing you to edit and update it with just a few clicks. Simply go to the website, upload/replace the content, and click the update button.
- ASSIMILATE MOBILE WALLETS WITH FASTER CHECKOUTS
Distancing oneself from others has become an unwritten rule all over the world. Buyers are increasingly worried about hygiene and delivery safety. As a result, there would be no need to swap currency notes. Integrating mobile wallets into your eCommerce website is a convenient and easy way to make the transition.
The Smartstorez B2C eCommerce platform includes 50 payment gateways, including mobile wallets and banking. Ecommerce companies can easily choose from a variety of wallet providers to see which ones are the most popular among their customers.
- MARKETING WITH COUPONS AND DISCOUNTS
When it comes to eCommerce marketing, we can't afford to overlook coupons. They're unique lead generation tools that assist in attracting and converting customers. Owing to the financial crisis caused by COVID, people are searching for ways to save money. As a result, providing minimum discounts may have a positive impact on consumer purchasing decisions.
Examples for eCommerce advertising:
When you buy three packaged items, you'll get a 30% discount on the first product and a 20% discount on the second. For instance, on your fashion and accessories online store, upsell matching earrings and footwear along with a festive Kurti. By offering a discount on eCommerce advertising, you will upsell your items.
HOW OUR SMARTSTOREZ DISCOUNT ENGINE HELPS?
You can generate a variety of discounts using our powerful discount engine. As an example:
- Product related
- Create coupons
- ANNOUNCE FREE DELIVERY OFFERS
Free delivery is another profitable eCommerce marketing strategy that appeals to any online shopper. When you combine free shipping with discounts, it becomes even more tempting, encouraging consumers to purchase right away.
Given the current economic downturn, such freebies will undoubtedly increase consumer loyalty and lead to more repeat purchases. As a result, consider it an opportunity rather than a business cost.
HOW OUR SMARTSTOREZ B2C E-COMMERCE PLATFORM HELPS?
The Smartstorez eCommerce app includes a built-in shipping solution with no setup fees. You have an option of integrating your logistics or selecting from a list of pre-built logistics partners.
It supports international shipping and allows you to export goods to over 26000 pin codes. You'll also get discounted orders, COD service, delivery monitoring, and various other benefits.
- ACTIVATE ESSENTIAL ITEMS SELLING
Selling necessary products like masks, sanitizers, grocery items, and food items are the most profitable eCommerce marketing strategy to survive a pandemic. What is the reason for this? And this is what the bulk of the customers are looking for. Offering them non-essential or meaningless products, on the other hand, would damage your marketing strategy. And it has the potential to halt your sales flow.
MERITS OF ADDING ESSENTIAL GOODS TO YOUR ONLINE STORE
- Boost Customer Engagement and Loyalty
- Increases the possibility of cross-selling
- Increased Sales & Conversions
Smartstorez makes it easy to transform a single store into a multi-store or vertical marketplace. You can create several storefronts for different product categories or onboard suppliers and sellers to your marketplace to start selling a variety of goods right away without having to invest in inventory.
If you sell fashion items, for example, you can build a COVID 19 Masks category in addition to others (sportswear, footwear, etc). After all, masks are a relatively recent addition to the workplace or college ensemble.
After introducing the product they're interested in, 75% of customers abandon their carts. This indicates that the customer is already in your possession, but something is preventing them from completing the transaction.
Sending customized and highly appropriate updates encourages faster checkouts and provide a strong return on investment for eCommerce marketing.
You can submit four different types of alerts with Smartstorez:
- Email Notification
- Push Notification
- SMS Notifications
- Web Notifications
Additionally, you can receive pre-integrated remarketing analytic tools such as Facebook Pixel, Google Ecommerce Analytics, and Google Tag Manager.
Are you an eCommerce business owner hoping to make it through the COVID crisis? Then make friends with the above-mentioned eCommerce marketing strategy, which has yielded incredible sales results year after year.
What would be the most effective method for maximizing holiday sales? That, of course, is dependent on your niche. But, to make your job easier, we are assigning ranks to the eCommerce marketing strategies mentioned above based on their functionality.
- Coupon and Discount marketing
- Free Delivery
- Updating Product Pages
- Integrate Mobile Wallets
- Selling essential items
Smartstorez has added a variety of creative marketing resources to its B2C eCommerce site, keeping all of the marketing basics in mind. These tools serve as eCommerce marketing power banks. They will help to streamline time-consuming marketing tasks and achieve desired results.
Start gaining new customers by marketing your B2C online store with the Smartstorez eCommerce platform.