10 Essential Ecommerce Website Development checklist
Ecommerce website development checklist
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a nice experience. That’s why we put together an expansive checklist for new ecommerce sites.
Walkthrough the list and mark off when you complete each item to ensure that your ecommerce site is ready for selling.
Things to consider
You truly need to evaluate your requirements before reaching a development company. The more exact your requirements are, the better the end product you'll get.
- Mobile First – This methodology is actually all things considered: structuring for all the mobile devices out there
- Product Depth – How many products are you planning to sell? Your design and development needs will be totally different based on your plan of action.
- Page Type-A high converting ecommerce site will have a well-designed home, category, product, checkout, and blog pages.
- Website Security – Websites, particularly custom eCommerce stores, are inclined to security risks. To avoid issues later on, you need an elegantly well-written software for your online store.
- Speed and Performance – Faster sites mean higher transformations. This is the reason controlling your site's content and 3rd party apps is critical.
- Product Photography – Product images can represent the deciding moment for your eCommerce site. Try to get product photos before you start so your development company can design around them.
- Live Chat Integration – Customers need instant answers to their questions. Ensure your plan and improvement have this addressed. Live chat can develop sales.
Importance of eCommerce Website Development?
Launching a profitable, fully-functional eCommerce store typically involves an analysis of your eCommerce needs, formulation of a web design plan, signing up for web hosting, and scheduling launch of the final website.
Irrespective of the type of business you have, the eCommerce website development service will concentrate on the fundamental operations of your business by using the best of their skills. Users have turned to the internet for their needs as they can order whatever they require from their offices or homes. The developers make your website attractive, user-friendly, and fully functional. The following are the 9 essential checklists for ecommerce website development.
10 Essential Ecommerce Website Development Checklist
It is sure that these ecommerce checklists will assist you with making an amazing site without mistakes. Let's begin.
1. Content, Search, and Social Optimization
Without proper optimization, your ecommerce store has no expectation of being at the top of SERP. Improving the store has two essential perspectives,
Make Catchy Content
Ecommerce is about attractive content that connects with the audience. At the base, ecommerce stores have three kinds of pages – landing pages, product detail pages, and policy pages. The content on every one of these pages needs different tones and complexity.
Improve for Organic Search
When the content has been made, the following tip is tied in with higher search engine results rankings. This generally requires changes in the structure of the content, addition of keywords, and adding relevant visual elements to the pages.
2. Page URLs
Consider this way, the URL of your page is yet another way for the search engines to index the content of your page. In consideration of SEO (Search Engine Optimization), it is important to make sure your URLs are structured in a way that makes them search engine friendly, and even the visitor should be able to understand what it could be all about!
- Each word in your URL should be separated by a dash (remember spaces are not allowed)
- Your URLs should be structured in a logical and consistent way. In other words, avoid the random scramble of numbers and letters by structuring your website with different categories and filters.
3. Web Design and Layout
At this point, it is common knowledge that an ecommerce store has less than 5 seconds to catch the eye of the visitors. The design and layout of the store have a basic influence on this challenge. Two basic tips in this context are:
Design Better Interfaces
Design is the first purpose of contact between your store and the potential clients. In order to be a success, you need a design that is simple, colorful, and non-obtrusive.
Here, noticeable products are introduced at the top, followed by discounts and deals. A user dropping on the homepage will instantly know which products are available at a discount.
Come up with Flowing UI
Fortunately, with the exception of some fundamental rules, there is little that prevents you from making attractive and creative UI and store layouts. This implies you have all the freedom to either include a banner at the top or simply show square boxes to present store categories.
4. Checkout Process
According to Baymard, more than 30 percent of users leave a checkout process because of its complexity and/or length. Further research by Kissmetrics says, a checkout procedure ought to be flawless and shouldn’t prompt users to signup while checking out.
Make Checkout Friendly
The checkout procedure should not take multiple clicks from the beginning to the conclusion of the transaction. New account creation should come after the arrangement and should not be a mandatory part of the experience.
Add Giveaways to Checkout
A good method to induce users to click 'purchase' rather than the back button is to offer them freebies. For example, an OFF coupon will enable the visitors to remember your store and will increase the number of returning customers.
5. Support Pages
Many store owners do not realize the importance of support pages in the overall context of ecommerce store management. For many users, these pages are the first resource for store return policies and other relevant information. When it comes to supporting pages, experts suggest:
Keep Them Simple
6. Digital Outreach and Paid Marketing
Without a proper marketing strategy, your ecommerce store is just like a capsized boat in the middle of the ocean. The store’s digital marketing strategy should include a mix of organic and paid marketing tactics.
Mix up Social, Organic, and Influencer Marketing
Too much salt can ruin the taste of the soup. Similarly, too much emphasis on one aspect of marketing could easily negate the impact of other tactics. Try to be creative with your mix of social, search engine, and influencer marketing.
Use Paid Search For Maximum Impact
Most ecommerce stores create the hype but don’t follow it with paid targeting. This leads to a failure of the marketing strategy. Since stores do not have sufficient SEO and marketing traction in the beginning, paid marketing could prove to be a great help in getting the ball rolling.
7. Analytics and Tracking
Many store owners ignore analytics and tracking of store statistics, simply because the topic appears too far away from the business processes of the store. However, these activities provide data that is invaluable for formulating strategies.
Employ Web Analytics Tools
Tracking tools are the best option for gauging the performance of the store. The lineup of the tools tracks traffic, user activity on the store, and the user journey. This means you need a mix of traffic analytics, heatmap analysis, and user tracking tools at your store.
Google Search Console (GSA) tracks a lot of statistics including indexed pages and the number of clicks on a daily basis.
8. Logistics Management
Logistics is perhaps the “unglamorous” aspect of ecommerce management. it is also the area that presents most of the headaches and customer issues for store management. Here are two important areas that you need to focus on:
The most important decision that every ecommerce store faces is whether to outsource delivery or handle it in-house? I believe the decision should be based on the shipping process of the store and the quality of the product delivered. A good way to start is to outsource the order delivery process in the initial phases.
Blogs have content that can drive more traffic. Based on your business domain you can post periodical blogs that can drive more traffic. The advantage is more people will know about your brand and might eventually buy your products. Engaging blogs can drive a lot of traffic.
This guide clearly states that eCommerce website development requires something beyond basic coding information. It requires specific web development methodologies, particularly when taking stuff like security encryption, shopping cart integration, and payment optimization. Considering these pointers as a top priority will ensure that users will get the best shopping experience and more odds of them returning to your site.