Top 6 Steps To Demonstrate an Innovative Video Marketing Strategy
TOP 6 STEPS TO DEMONSTRATE AN INNOVATIVE VIDEO MARKETING STRATEGY
Written material and visuals are no longer sufficient for brands. For today's consumers, who are bombarded with live streaming, interactive 360 videos, augmented reality, and other forms of entertainment, that is uninteresting and unengaging. Digital video marketing is a $135 billion industry in the United States. That implies that businesses all around the world are recognizing the importance of video and investing in its production and delivery.
And, as a result of this expansion, you've fallen behind if you're not constantly generating branded video content. However, if you've never made a video for yourself before, getting started can be difficult. That's where we can help!
We'll walk you through the five phases to putting together a successful video marketing strategy.
STEP 1: Set KPIs and Create a Framework
Develop video marketing strategy by building a framework, identifying goals, and analyzing current resources are the initial steps in a successful video marketing plan, as they are in most marketing endeavors. â€‹â€‹Let's begin by determining your present video requirements. A funnel gap study is the best technique to collect data on this. You can begin to discover where your present marketing strengths and limitations are by assessing your funnel.
Are you good at converting leads but not so good at qualifying them for sales? Perhaps you're having trouble getting people to come to your website, but you have a great visit-to-lead conversion rate. You can include this knowledge into the framework of your strategy once you've identified areas where your nurturing efforts could be improved.
If your sales qualified leads aren't converting into opportunities, for example. Offering more instructional content to guarantee your prospects are better educated about your brand, products, and services is a wonderful place to start.
Set your KPIs now. As per Vidyard's "Video Marketing Strategy: Benchmarks for Success," brand awareness, click-through, lead generation, and conversion rates are the top four ways to measure video. Prepare to go on to stage 2 by setting SMART goals.
STEP 2: Make a Plan for new Video Production
Okay, most marketers are probably unfamiliar with this section. You don't need to be an expert in video production to complete this stage. All you have to do now is roll up your sleeves and make some plans. â€‹â€‹Making new films can be as simple or as complicated as your requirements demand.
If you're making a series of explainer videos for a product, you'll almost certainly need screen recording software. Quicktime and the VLC media player are excellent screen recorders. If you have a computer with an internal or external camera and microphone, you can record audio and even basic video.
That is the basic version. You have a few options if you want a more scalable video setup – whether your audience expects better quality than a webcam, or your video marketing strategy necessitates various types of complicated movies…
- Hire a production company to take care of everything
That's right, We covered everything. This is frequently the safest option. The advantage is that it is frequently a turn-key solution that relieves you of a significant amount of labor.
- Employing a freelancer to work for you
This is similar to working with an agency (except that the prices are usually lower), but it can be less dependable. When it comes to freelancers, you must ensure that the person you hire has the necessary experience, equipment, and ability to deliver.
- Hire In-house staffs:
This is an excellent alternative for businesses that want constant access to resources. When you hire a video producer, you're putting your money into your firm rather than someone else's. You own the equipment and have hired a professional video producer to work with you to achieve your company's objectives. However, for businesses that only produce a few movies, this solution may not be cost-effective.
STEP 3: Research the best suitable videos for your Business
Some of the most effective types of video content for organizations are customer testimonials, demo videos, and explainer/tutorial videos. That isn't to suggest you shouldn't make lower-ranking video genres like culture and event videos, but they shouldn't be your main source of content.
Effective customer testimonials, demo, and explainer films are more challenging to develop than other types of video content, but they deliver excellent results, according to Smartstorez.
While getting started on these types of videos might be time-consuming, you can establish a routine and begin creating them with less effort and greater efficiency. Every month, we hope to produce two high-quality testimonial/explainer videos, four to six social videos, and a webinar. This has proven to be an excellent combination of high- and low-production videos, all of which contribute to our strategy's success.
STEP 4: Discover the Hosting place for Your Marketing Videos
Data is crucial for inbound marketers. Most video hosting platforms provide some amount of video performance information. The following are some of the most common solutions for hosting your fantastic videos:
Youtube: You knew this was going to be on the list, didn't you? Youtube is well-known. First and foremost, it is free, which is an advantage. Customized business channels, monetization, and connection with Google Analytics are all possible on Youtube. On the negative, Youtube may not always appear to be the most professional option, as it provides content, much of which is inappropriate for professional situations.
Basics of Youtube SEO: Keep in mind that YouTube is owned by Google, which favors SEO-friendly material and employs several sophisticated ranking algorithms. Follow these SEO guidelines when you post a new video to your YouTube profile:
- Title: To begin, use the YouTube keyword tool or another SEO tool to identify keywords. Then, utilizing additional keywords, put the primary keyword in the video title and properly describe what your video is about.
- Tags: Consider what search terms people use to find videos that are comparable to yours. Fill in the Tags field with them.
- Display text on video: To the cover image, add intriguing language that answers the question, "What is this video regarding?"
- References: In the video description, include a link to your website and social media accounts.
- Description: Create a detailed description of the video that includes keywords. Tell people about the video's contents, who might be interested in it, and what benefits viewers can expect. You can also include a Timestamp to emphasize your main point.
Vimeo: This platform is well-known by a large number of people. It's aimed at creative professionals and businesses looking for a simple YouTube replacement. Vimeo offers a variety of plans to suit your video marketing needs. As your tier rises, you'll be able to access more features. The free version only allows for a certain number of uploads each week and provides a limited set of stats. Unlimited uploads, extensive analytics, and even video CTAs are available to Pro customers.
STEP 5: Marketing Video Reporting and Measuring
We have a fantastic video marketing strategy, but how can we be sure we're measuring performance correctly? Easy. As previously said, brand exposure, education, lead generation, and conversion rates are the main indicators of video effectiveness. Here are some pointers for determining success based on your objectives.
Make sure you're tracking the right KPIs for the video you're making. To track the overall health and efficacy of your approach, create monthly, quarterly, and annual reports on your videos. If the data reveal positive or negative tendencies in your existing plan, don't be scared to change your strategy.
Developing a video marketing strategy is not only a great way to reach out to your audience, but it's also a fun and gratifying experience. Many employees enjoy becoming a part of developing a video marketing strategy, and you might be amazed at how much hidden on-camera talent your company already has.
STEP 6: Comparison and Testing
It's all about statistics, last but not least. This is a less exciting element of the marketing process for the creative artist in all of us, but it's critical. You're not alone in this endeavor, as there are numerous analytics and optimization solutions on the market, such as Needls, FunnelDash, and Ad Espresso.
Keep track of your ad's reach, clicks, and sales, and consider A/B testing one piece of your video or caption before running it again. You may isolate what messaging works best for you (and at a wider scale because more eyeballs will be on your content) by testing two films against each other to discover what gives the most engagement and ROI from their advertising by testing two videos against each other. You'll be able to track your company trends and what appeals to your audience as you publish more videos.
Rather than producing a visual ad that will most likely be disregarded, you may make a basic video ad that people will watch and possibly share. At the end of the day, that's the goal: to create something that people want to watch and share on the internet. With online users' attention spans shrinking by the day, mobile devices gaining the lead in the battle for screen time, and more firms vying for attention online, video has evolved from an optional component of a video marketing plan to an essential component of content development.