Trending Web Designing Principles to Increase Conversion Rates

Trending Web Designing Principles to Increase Conversion Rates


One of the greatest roadblocks between your website traffic and the bottom of your sales funnel could be the design of your website. It has the potential to make a significant difference in your conversion rates. Your website's design can have a big impact on your brand's image and credibility with new sales leads. 

To put things in perspective, website users generate an impression of your website in less than a second, and 95% of the time, that impression is influenced by the design. Your website's design must be appealing and professional, with easy navigation, to keep visitors interested in the content. According to recent data, 36% of visitors will abandon an unpleasant website. Your website should be built to motivate visitors to take action, not merely to look good. 

Your web design has a direct impact on your clicks, engagements, and conversions, which are all significant metrics that boost the effectiveness of your website and company revenue. You can impact certain aspects of these convictions to your benefit by employing successful web design ideas.

These web design concepts will bring significant insights if they are implemented and tested. Only by testing will you be able to figure out which design adjustments will work best for your website and your target audience. 

These nine top Web Designing Principles will arm you with the information you need to increase conversion rates.

  1. K.I.S.S
  2. Apply White Space Effectively
  3. Optimize website loading speed
  4. Implement Hick’s Law
  5. Use Fitt’s Law for Visual Hierarchy
  6. F Pattern operation
  7. Apply vibrant colors
  8. Concentrate on what people are familiar with.
  9. Make use of original, high-resolution images.

Here, we are explaining the concepts in detail with examples.

1.K.I.S.S (Keep It Simple, Stupid)

One of the most common and effective web design strategies is implementing the K.I.S.S method. The principle is self-evident. The easier activity is to perform, the more likely users are to perform it. Avoid the urge that many web developers have to fill their website with as much information or as many details as possible, particularly on the homepage.

When it comes to content, an “everything but the kitchen sink” approach leads to more confusion than clarity. The extensive copy will have a detrimental impact on your conversion rates as people click away in irritation. Aim for simplicity and make actions as simple as possible for the user. The most appealing design is usually less flashy and more straightforward.

Keep your content short and to the point: The amount of copy on your pages has a significant impact on how crowded and tiresome your website appears. Long, continuous blocks of text are less visually appealing and simpler to comprehend than short paragraphs, bullets, and subheads.

Without sacrificing your essential idea or passion, use as few words as feasible. Visitors to a website who are pressed for time are more likely to skim text for meaning rather than reading every word.

Shorten, punch up, and highlight your sales copy. One-line sentences make excellent website killer copy. Paragraphs should be no more than three sentences long.

Above the fold on Hootsuite's homepage are two primary, short blocks of copy. It's efficient since it's simple to read and comprehend. It effectively communicates what Hootsuite is all about to potential customers.

Long copy Blogs are Appropriate: If you absolutely must write something that resembles a novel, save it for your blog. Even yet, the sentence structure of your blog entries should be well-spaced. They should be scannable, digestible, and easy to read. Use as many paragraphs and bullet points as possible. These reduce the appearance of your posts being a wall of text. Most significantly, they improve your user experience by making your message faster and easier to understand.

It's worth noting that the principle of short copy varies depending on the context and website. If you're describing a complicated product or concept, you might require an extra copy. If you need an extra copy, go ahead and use it; just don't use more than you need.

Before composing and simplifying your copy, think about the needs of your target audience. If you're having trouble writing the material or don't have great writing talent on staff, hiring a professional writer or using a content creation tool could save you a lot of time and frustration.

Landing pages, like blog entries, require a different amount of material than other website pages. Because the goal is to sell your products or get visitors to take action (download a white paper, schedule a demo), the text must be enticing and action-oriented while being basic and concise.


White space, often known as negative space, is an important and prominent feature of web design. It's the white space between your content, calls to action (CTAs), design elements, and graphics on your web page. Conversion rates are influenced by the ratio of white space to text and graphics since it reduces users' visual and mental stress. Visitors who are less concerned are more likely to convert.

Leaving enough white space between information and elements on your website will make it appear cooler and less disturbing to consumers. If your website isn't overloaded, they'll be more willing to interact.

You can use white space wisely by paying attention to it and arranging your CTAs and navigation components in ways that benefit you. To make your main CTA stand out, for example, use space to distinguish it from the rest of the pieces.


The speed of your website can have a significant impact on your conversion rate. The longer it takes for your page to load, the higher your bounce rate will be.

When it comes to loading speed, Internet consumers are unforgiving. At least 44% of people don't have the option to wait more than two seconds for a website to load. Fast load rates are both more difficult and more important to achieve on mobile devices, adding to the challenge.

So, how can you boost the speed of your website through design? Here are some suggestions.

Media Optimization: Because their file sizes, images, videos, and GIFs are a major source of website speed degradation, so utilize with caution. It's not just a matter of employing fewer visual elements because pictures and videos have a favorable influence on engagement, can often convey ideas more simply than text and are expected by consumers.

The trick is to be strategic in your application of them. Never utilize more than you need, at a larger size or resolution than you need, and don't push too many onto a single page. Compress your files before uploading them and optimize your images to reduce the impact of images on page load time.

WordPress Optimization: If you have a WordPress-powered website, there is a technology that can help you reduce load time. Using WordPress plugins, web design logical thinking, plus little geeky things, you can optimize your WordPress website. 

There are other strategies to speed up your website that aren't immediately related to its design.

It's a good idea to use a web hosting plan that assures excellent speed. Cheap web hosting platforms can provide you with a robust web hosting package at a reasonable price. 

Minimizing HTTP requests and activating browser caching are two other excellent ways to increase your website's efficiency.


Hick's law is a psychological hypothesis with a lot of implications for web design. According to the principle, the more options a user has, the longer it takes for them to make a decision.

As a result, your site design should attempt to make your visitors' decision-making process as simple as possible. If you give them too many options or features, they are more likely to not decide at all. Choices are typically made on the spur of the moment, and giving individuals too many options or too much information to consider makes it more difficult for them to act. Concentrate on clicking rather than thinking.

Many websites have put Hick's law to the test and found it to be effective. For example, by lowering the number of CTA buttons on its homepage from four to one, the Sims 3 website was able to improve conversions by 128 percent.

Consider the main product you want people to buy or the major action you want them to take—the one that provides the most value to your business—when limiting the number of goods, features, and CTAs on your site.

Then concentrate on it (for example, make it the prominent button in the above-the-fold section of your homepage), avoiding distractions from less important tasks.

Grammarly applies this principle by updating one CTA button above the fold. 

This involves having a “most-rated” or “most popular” product or section in an eCommerce Business. This can be displayed on your site's hero banner, which is the most prominent element. Users will be able to take the following step with ease as a result of this.

Regardless of the sort of website, the goal is to make the most profitable action the most visible on your site, whether through a CTA button, copy, or another action-inducing factor. Provide no more than two actions. A supplementary call to action, for example, maybe something like "Not ready to buy yet?" For monthly specials, sign up for our email list!”

Users' decision-making is simplified and the paradox of choice is reduced as a result of this. This frequently results in a large boost in conversion rates.


One of the most basic and important web design elements is visual hierarchy. It's the concept of arranging design elements such that users see the most important information first. 

One approach to do this is to arrange the things you want visitors to view on web pages in a traditional sight pattern.

The content of online pages is frequently read in a Z pattern by visitors. They scan from the top left to the bottom left before returning to the top left. They normally glance in the bottom right corner last. 

To take advantage of this, arrange crucial elements such as your CTA, navigational bar, company logo, and copy along this line of sight so that consumers can see them.

The Z pattern is used in a variety of ways on different websites. Some use distinct regions of concentration and place their elements in different points along the trail. The Z pattern is a generic path of focus that can be applied, rather than being absolute.

Fitt's law is a method for maximizing the effectiveness of your visual hierarchy. According to the principle, the amount of time necessary for a person to move to an object is a function of the target's distance and size. 

To put it another way, the bigger and closer an element is to being clicked, the more likely it is to be clicked.

Making the most important items stand out through their size, color, and position on your web page is a good way to apply this to your visual hierarchy.

Create a list of everything you want to include on your page, including CTAs, text, copy, navigational elements, media, graphics, and so on, and then prioritize them based on how important they are to your conversion rate. Applying Hick's law, i.e. focusing on one primary action, should make this easy.

Then, based on the hierarchy of your list, organize the pieces in visual prominence. 

BigCommerce uses Fitt's law to make their CTA button a visible and easily clickable feature.

However, be mindful of spending too heavily on Fitt's law to the point that it causes more harm than good. Making crucial pieces large is beneficial, but making them too huge looks imbalanced and just plain awful.


The F pattern is another typical visual pattern that visitors utilize when viewing a website. Simply said, they scan from left to right, paying particular attention to the top, middle, and left portions of a page.

The following is a graphic heatmap of users who scanned in an F pattern: 

The F pattern is best suited to web pages with dense material, such as blog entries, whereas the Z pattern is best suited to pages with sparse copy and an emphasis on unique elements, such as CTAs.

However, those principles aren't set in stone; there are plenty of homepages and landing pages that make good use of the F pattern.

Testing to see which pattern generates the most conversions is the best way to pick which pattern to employ. Both visual layouts are tried and true.


Colors are more than just a strategy for adhering to style guides and making your site appealing. They are powerful aspects that can affect user behavior and make your brand memorable.

Colors can convey a wide range of emotions. They have a significant impact on the user experience. They can influence how consumers perceive your brand by conveying the tone of your website.

Choose colors that support the image you want to project to your target audience for your brand. The optimal colors for a legal business, a medical device company, and a children's toy eCommerce Site will all be significantly different. Your color scheme aids in the subconscious understanding of your brand by consumers.

The improper colors can cause your brand message to be misunderstood and harm your conversion rates.

Select Apt Colours for your Website: Working with a design studio or a brand strategist to choose the colors that best represent your brand is a good idea. Create a style guide that includes a color palette of complementary hues that you may use throughout your website.

It works similarly to how you would design a logo. Consider this: what distinguishes my company or brand from others? Which image or element (in this case, color) most accurately portrays this?

Using an Adobe color wheel is a popular technique to determine your color palette. Simply drag and drop photographs into the software that you believe best represents your items or your business visually, and the wheel will develop a color scheme for you.

Keep in mind that this is a guide, not a set of hard and fast laws. 

You must know which colors reflect particular popular emotions or values to be most effective in your use of color. A thorough understanding of color hues, mixes, and contrast is also beneficial.

Even if you're working with a web designer, having this understanding will assist you to communicate your ideas. 

While selecting the proper color scheme helps to promote your website's and brand's image and messaging, the following color-related suggestions can have a more direct impact on your conversion rates.

Make your CTAs stand out with color contrast: CTA buttons can be made more noticeable by utilizing colors that contrast with the background (ideally the brightest colors in your palette). This increases the visibility of buttons while also making them more appealing to click. 

Of course, the contrasting hue must work well with the rest of your design.

Maintain Your Creativity and Consistency: Maintain a uniform color pattern across your entire website. Through your colors and overall style, all of your web pages should have a strong sense of ”fit.” It may seem self-evident, but resist the urge to go overboard with website design in an attempt to ‘‘jazz it up." It's fine to be expressive and creatively unique, but not to the point of generating a distracting or incoherent design.


When browsing websites, your site visitors have come to expect certain norms to be followed. 

A website that differs from what customers are used to can appear weird, and not in a good manner. This may make them less likely to interact with your website. Rather than being suffocating regulations, these norms serve as helpful guardrails. Remember, you're not just an artist; boosting conversions is your ultimate goal.

There are key characteristics or principles that you should not disregard if you want to optimize conversions, no matter how unique you strive to make your website:

CTA Buttons: Make CTA buttons stand out by varying their color, positioning, and size. Also, don't forget about Hick's law. 

Simplicity: Remember to KISS (keep things simple, stupid). 

Visual layout: Following the traditional visual patterns, such as the F or Z patterns, and Fitt's law, will increase conversions.

Copy usage: Use copy only where it's required, and only as much as is required. In critical sections like your CTA button, don't try to replace copy with icons or images. It's ideal to use descriptive, direct button copy (e.g., "Install the ebook" instead of "Submit").

Navigational segments: The majority of website visitors are accustomed to certain methods of navigating through a site. If you use an eCommerce Platform, this is especially true. Use a drop-down menu or a sidebar menu to create a navigational or product menu that customers are familiar with.

Using phrases that your target audience is familiar with is an efficient method to use conventional knowledge to your advantage. Jargon or potentially unknown acronyms function better than words that portray your product or service but are still relatable to your audience.


​​Images are important features that can immediately change how visitors perceive your website. When correctly designed and implemented, they are attention grabbers that can effectively engage users. 

Conversion rates can be boosted by using the correct graphics in the proper places. Here are some pointers to help you get the most out of your photographs and increase your conversions.

Make use of High-Quality Images: Professionalism and expertise are conveyed via high-quality, high-clarity photographs. Low-resolution photographs and overuse of free stock photos have the opposite effect.

This is especially true for product photographs. Buyers, both consumers, and businesses want to view high-resolution product photographs that they can zoom in on to see the details without losing image quality.

Usage of Human Visuals: The human face is the most powerful visual element for transmitting an emotion. On your website, using photographs of people's faces can have a big impact on engagement. 

Many websites favor happy, pleasant, and enthusiastic faces. However, the expression you use may be determined by the message you want to send or the emotion you want to create.

The majority of websites employ smiling faces because they signify solved difficulties, contentment, and clarity, all of which are desirable qualities for purchasers.

Use Unique, and Original images: Stock pictures should be avoided. As previously said, today's sophisticated internet users are fast to recognize cheesy stock photos, which detract from your brand's credibility.

Original images of actual people, not just supermodels, and actors, are preferred by website visitors. Consumers want firms to utilize visuals that more genuinely portray their target customer, depending on the industry.

People will feel more connected to your brand if you use genuine images that they can relate to. It might give your brand a favorable sense of individuality in some cases.


These web designing principles give a solid foundation to increase conversion rates, whether you're creating a new website or making adjustments to an existing one. All of these Smartstorez strategies as top web designing principles are aimed at improving the customer experience, which aids SEO, improves your brand's image, and leads to more sales.